Competitor analysis comparison list
A list of areas to compare when conducting competitor analysis from a product perspective.
@userpsych
A competitive analysis is like a deep dive into your competitors’ strategies and strengths, providing you with invaluable insights. These insights can help you identify opportunities for your own product to help gain a competitive advantage. It also ensures that you remain up-to-speed with the latest industry trends and expectations.
-
Define analysis objectives
- Specify what insights you aim to gain about competitors and their products.
-
Gather comparative data
- Collect data from competitor websites, social media, reviews, and industry reports.
-
Analyse comparative data
- Evaluate competitor metrics, strengths, weaknesses, and industry benchmarks.
-
Synthesise findings
- Organise data visually and identify key competitor trends.
-
Stakeholder validation
- Share findings with relevant teams and validate interpretations.
-
Refinement and action
- Adjust strategies based on feedback and develop actionable plans.
-
Implementation and monitoring
- Translate insights into plans and continuously monitor competitor activities.
-
Regular review and updates
- Schedule periodic reviews to adapt to market changes and maintain relevance.
Product features and usability
- Core features
- Integrations
- Ease of use and intuitiveness of the UI
- Customization and personalization
- Responsiveness across devices
- Accessibility and inclusivity
Pricing and support
- Pricing structure
- Contract terms and flexibility
- Discounts and promotions
- Onboarding and support
- Service Level Agreements (SLAs) and support guarantees
Performance and reliability
- Response time
- Downtime history and incident management
- Data backup and disaster recovery processes
- Network latency and uptime guarantees
Developer APIs and extensibility
- API Documentation
- Developer support
- Webhooks and event notifications
- Rate limits and quotas
- Versioning and compatibility
Market positioning and differentiation
- Customer Experience and feedback
- Unique selling propositions (USPs)
- Brand identity and perception
- Target market segments
- Value-added services or features
Training and documentation
- Customer satisfaction and Net Promoter Score
- Product iteration frequency
- Feedback mechanisms
Innovation and roadmap
- Research and development investment
- Strategic partnerships and collaborations
- Product diversification efforts
- Beta testing and early access programs
- Integration with emerging technologies (e.g., AI, ML)
Can you help make this resource better or contribute to UX Repo? Reach out on X.