Influence based persona template
A persona template for capturing key information about influencers and decision-makers.
A/B testing
Type
Evaluative
What
Compare two versions (A and B) of a webpage or app to determine performance.
Why
Assess the impact of changes on user behaviour and make data-driven decisions.
Task specific persona template
A persona template focused on capturing user tasks and responsibilities.
Affinity diagramming
Type
Generative, Exploratory
What
Group and categorise qualitative data to identify patterns and insights.
Why
Organise and make sense of complex information obtained from user research.
Task specific persona template
A persona template focused on capturing user tasks and responsibilities.
Co-creation workshops
Type
Generative
What
Collaborative sessions involving users and stakeholders to generate ideas and solutions.
Why
Foster creativity, obtain diverse perspectives, and ensure user input in the design process.
User interview warm-up questions
A list of questions designed to help put participants at ease and gather valuable insight.
Heuristic evaluation
Type
Evaluative
What
Evaluate the interface against established usability principles.
Why
Identify usability issues based on recognised principles, guiding improvements in design.
Emotions table by category
A categorised table of emotions to help align design choices with users' emotional needs.