Evaluative
Compare two versions (A and B) of a webpage or app to determine performance.
Assess the impact of changes on user behaviour and make data-driven decisions.
Descriptive
Evaluate digital products to ensure compliance with accessibility standards and guidelines.
Identify and address potential barriers, making products inclusive for users with disabilities.
Evaluative
Assess the usability of digital interfaces for individuals with disabilities.
Guarantee that products are accessible to a diverse user base, promoting inclusivity.
Generative, Exploratory
Group and categorise qualitative data to identify patterns and insights.
Organise and make sense of complex information obtained from user research.
Evaluative, Informative
Participants organise content into groups, helping to understand their mental models.
Improve information architecture and enhance the findability of content within a system.
Descriptive, Informative
Analyse the sequence of user interactions within a website or application.
Comprehend user behaviour, identify popular paths, and optimise user journeys.
Generative
Collaborative sessions involving users and stakeholders to generate ideas and solutions.
Foster creativity, obtain diverse perspectives, and ensure user input in the design process.
Evaluative
Simulate a user’s thought process to evaluate the usability of a product.
Identify potential usability issues and improve the user interface.
Descriptive, Informative
Evaluate the strengths and weaknesses of competitors’ products.
Identify opportunities, benchmark against industry standards, and enhance differentiation.
Exploratory, Descriptive
Observe and interview users in their natural environment to understand real-world usage.
Gain insights into user behaviour, needs, and challenges within their specific context.
Informative
Analyse customer inquiries and feedback to understand user sentiments.
Identify pain points, improve customer satisfaction, and guide product improvements.
Generative, Exploratory
Visualise and analyse the user’s entire experience across touchpoints.
Understand the user’s journey, identify pain points, and optimise interactions.
Exploratory
Have users keep a diary of their experiences over time.
Gain insights into long-term user behaviour, preferences, and evolving needs.
Exploratory, Informative
Collect real-time feedback on user experiences at different points in time.
Capture in-the-moment user insights, understand context, and identify patterns in behaviour.
Exploratory, Informative
Track eye movements to understand where users focus their attention.
Gain insights into visual attention patterns, optimise content placement, and improve design.
Evaluative
Conduct quick, informal usability testing in public spaces.
Gather rapid feedback, identify immediate usability issues, and make on-the-spot improvements.
Informative
Visualise user interactions, showing hotspots of activity.
Identify popular areas of engagement, optimise content placement, and improve user flow.
Evaluative
Evaluate the interface against established usability principles.
Identify usability issues based on recognised principles, guiding improvements in design.
Evaluative
Assess and prioritise features based on user satisfaction.
Understand user preferences, prioritise features, and align product development with user expectations.
Exploratory
Dive deeper into understanding the emotional aspects of user personas.
Develop a deeper understanding of user motivations, needs, and emotional responses.
Exploratory, Generative
Create fictional characters representing user segments based on research.
Humanise user data, guide design decisions, and ensure a user-centred approach.
Evaluative
Gather feedback specifically on the functionality and design of prototypes.
Identify design flaws, usability issues, and areas for improvement in the early stages of development.
Evaluative
Conduct usability testing with participants located remotely.
Expand participant pool, gather diverse insights, and overcome geographical constraints.
Evaluative
Conduct usability testing with participants located remotely.
Expand participant pool, gather diverse insights, and overcome geographical constraints.
Generative, Exploratory
Map out the end-to-end user journey and service interactions.
Understand touchpoints, identify pain points, and optimise the entire service experience.
Informative
Monitor social media for user sentiments and opinions.
Understand public perceptions, gather feedback, and stay informed about user attitudes.
Informative, Descriptive
Use structured forms to collect data from a larger audience.
Gather quantitative data, assess user preferences, and obtain broad insights.
Informative, Descriptive
Break down tasks into smaller steps to understand the user’s workflow.
Identify user goals, streamline processes, and improve task efficiency.
Evaluative
Evaluate the findability of items in a website’s hierarchy.
Optimise information architecture, improve navigation, and enhance user satisfaction.
Evaluative
Compare your product’s usability against industry standards.
Identify strengths and weaknesses, set usability goals, and track improvements over time.
Evaluative
Observe users interacting with your product to identify usability issues.
Evaluate the user experience, uncover pain points, and iterate on design for improved usability.
Exploratory, Generative
Conduct one-on-one conversations to gather in-depth insights.
Understand user needs, preferences, and behaviours through qualitative dialogue.
Evaluative
Simulate the behaviour of a system or feature to gather user feedback.
Test user reactions to concepts or features before full implementation, saving development resources.