Emotions table by category

A categorised table of emotions to help align design choices with users' emotional needs.

@userpsych

Humans are significantly influenced by their emotions, and as designers, it’s important to understand how emotion can affect a user’s experience. By understanding user emotions, itโ€™s possible to design interactions that evoke positive feelings, enhance user satisfaction, and foster a sense of connection with the product.

Use this resource throughout the design process as a reference to help develop an emotionally connected understanding of users. For instance, use this resource to accurately articulate users’ emotions when creating journey maps or personas.

โ˜บ๏ธ Positive emotions ๐Ÿ™ Negative emotions ๐Ÿ˜ Neutral emotions
Acceptance Afraid Ambivalence
Admiration Agitation Apathy
Adoration Agony Bewildered
Affection Alarm Bored
Amazement Alienation Claustrophobic
Amusement Anger Dazed
Attraction Anguish Disbelief
Awe Annoyed Disoriented
Bliss Anxious Distracted
Calm Arrogant Indifferent
Carefree Assertive Numb
Caring Baffled Perplexed
Charity Bitter Thoughtful
Cheerfulness Bitter sweetness Unsure
Comfortable Brazen
Confident Brooding
Content Coercive
Courage Confusion
Delighted Contempt
Desire Cowardly
Determined Cruelty
Eagerness Cynicism
Ecstasy Dejection
Elation Demoralized
Empathy Depressed
Enchanted Despair
Enjoyment Disappointment
Enlightened Discomfort
Enthusiasm Discontentment
Epiphany Disgruntled
Euphoria Disgust
Excitement Disheartened
Fascination Dislike
Friendliness Dismay
Glee Displeasure
Gratitude Distraction
Happiness Distress
Hospitable Disturbed
Humility Dominant
Interest Doubt
Intrigued Dread
Joviality Driven
Joy Eagerness
Jubilation Embarrassment
Kindness Frustration
Liking Fury
Love Gloomy
Lust Glumness
Optimistic Greed
Passion Grief
Patience Grouchiness
Pity Grumpiness
Pleased Guilt
Pleasure Hate
Politeness Hatred
Positive Helpless
Pride Homesickness
Relaxed Hopelessness
Relieved Horrified
Resigned Humiliation
Satisfaction Hurt
Self-caring Hysteria
Self-compassionate Impatient
Self-confident Insecurity
Self-motivated Insulted
Sentimentality Irritated
Serenity Isolated
Thankfulness Jealousy
Thrilled Lazy
Tolerance Loathing
Trust Lonely
Triumphant Longing
Worthy Loopy
Mad
Melancholy
Miserable
Miserliness
Mixed up
Modesty
Moody
Mortified
Mystified
Nasty
Nauseated
Negative
Neglect
Nervous
Nostalgic
Obstinate
Offended
Overwhelmed
Panicked
Paranoid
Regret
Rejected
Reluctant
Remorse
Resentment
Resignation
Restlessness
Revulsion
Ruthless
Sadness
Scared
Schadenfreude
Scorn
Self-critical
Self-loathing
Shame
Shocked
Smug
Sorrow
Spite
Stressed
Strong
Stubborn
Stuck
Submissive
Suffering
Sullenness
Surprise
Suspense
Suspicious
Sympathy
Tenderness
Tension
Terror
Unhappy
Unnerved
Unsettled
Unsure
Upset
Vengeful
Vicious
Vigilance
Vulnerable
Weak
Woe
Worried

In any project, it's important to adapt to the specific context at hand. The following provides a general guide on how to formulate/use this resource.

Humans are significantly influenced by their emotions, and as designers, it’s important to understand how emotion can affect a user’s experience. By understanding user emotions, itโ€™s possible to design interactions that evoke positive feelings, enhance user satisfaction, and foster a sense of connection with the product.

Use this resource throughout the design process as a reference to help develop an emotionally connected understanding of users. For instance, use this resource to accurately articulate users’ emotions when creating journey maps or personas.

โ˜บ๏ธ Positive emotions ๐Ÿ™ Negative emotions ๐Ÿ˜ Neutral emotions
Acceptance Afraid Ambivalence
Admiration Agitation Apathy
Adoration Agony Bewildered
Affection Alarm Bored
Amazement Alienation Claustrophobic
Amusement Anger Dazed
Attraction Anguish Disbelief
Awe Annoyed Disoriented
Bliss Anxious Distracted
Calm Arrogant Indifferent
Carefree Assertive Numb
Caring Baffled Perplexed
Charity Bitter Thoughtful
Cheerfulness Bitter sweetness Unsure
Comfortable Brazen
Confident Brooding
Content Coercive
Courage Confusion
Delighted Contempt
Desire Cowardly
Determined Cruelty
Eagerness Cynicism
Ecstasy Dejection
Elation Demoralized
Empathy Depressed
Enchanted Despair
Enjoyment Disappointment
Enlightened Discomfort
Enthusiasm Discontentment
Epiphany Disgruntled
Euphoria Disgust
Excitement Disheartened
Fascination Dislike
Friendliness Dismay
Glee Displeasure
Gratitude Distraction
Happiness Distress
Hospitable Disturbed
Humility Dominant
Interest Doubt
Intrigued Dread
Joviality Driven
Joy Eagerness
Jubilation Embarrassment
Kindness Frustration
Liking Fury
Love Gloomy
Lust Glumness
Optimistic Greed
Passion Grief
Patience Grouchiness
Pity Grumpiness
Pleased Guilt
Pleasure Hate
Politeness Hatred
Positive Helpless
Pride Homesickness
Relaxed Hopelessness
Relieved Horrified
Resigned Humiliation
Satisfaction Hurt
Self-caring Hysteria
Self-compassionate Impatient
Self-confident Insecurity
Self-motivated Insulted
Sentimentality Irritated
Serenity Isolated
Thankfulness Jealousy
Thrilled Lazy
Tolerance Loathing
Trust Lonely
Triumphant Longing
Worthy Loopy
Mad
Melancholy
Miserable
Miserliness
Mixed up
Modesty
Moody
Mortified
Mystified
Nasty
Nauseated
Negative
Neglect
Nervous
Nostalgic
Obstinate
Offended
Overwhelmed
Panicked
Paranoid
Regret
Rejected
Reluctant
Remorse
Resentment
Resignation
Restlessness
Revulsion
Ruthless
Sadness
Scared
Schadenfreude
Scorn
Self-critical
Self-loathing
Shame
Shocked
Smug
Sorrow
Spite
Stressed
Strong
Stubborn
Stuck
Submissive
Suffering
Sullenness
Surprise
Suspense
Suspicious
Sympathy
Tenderness
Tension
Terror
Unhappy
Unnerved
Unsettled
Unsure
Upset
Vengeful
Vicious
Vigilance
Vulnerable
Weak
Woe
Worried

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