A message to my fellow designers.
The path of a designer is filled with a unique blend of exhilaration and uncertainty. In our world of design, we're constantly walking a tightrope between trusting our intuition and questioning if we're “good enough.” We know the struggle of those days when imposter syndrome creeps in, when we wonder if our skills will meet the needs of those who rely on us.
Yet, in the face of self-doubt, we press forward. We embrace the process because we know that design has a profound ripple effect—one that extends far beyond screens and devices. We may not always see it directly, but our work shapes experiences, eases frustrations, and brings joy to those who use the products we pour our hearts into.
Every decision, pixel, and interaction we create has the potential to impact someone's day, perhaps even their life, in ways we might never realise. And that's what keeps us going—the knowledge that, through our craft, we are making a difference, helping others navigate their world with ease and delight.
Here's to the ups, the downs, and the joy of creating something meaningful together.
A list of areas to compare when conducting competitor analysis from a product perspective.
Descriptive
Evaluate digital products to ensure compliance with accessibility standards and guidelines.
Identify and address potential barriers, making products inclusive for users with disabilities.
A persona template focused on capturing user tasks and responsibilities.
Evaluative, Informative
Participants organise content into groups, helping to understand their mental models.
Improve information architecture and enhance the findability of content within a system.
An introduction script to help lay the groundwork for a successful and enjoyable interview.
Evaluative
Simulate a user’s thought process to evaluate the usability of a product.
Identify potential usability issues and improve the user interface.
A list of questions designed to help put participants at ease and gather valuable insight.
Evaluative
Evaluate the interface against established usability principles.
Identify usability issues based on recognised principles, guiding improvements in design.
A categorised table of emotions to help align design choices with users' emotional needs.